Binaca Geetmala - in 1952

Radio in those days

Friends, for this new blog, we have decided to talk about songs from Binaca Geetmala for a few inaugural posts. Let us start from the very first program of Binaca Geetmala, which was broadcast for the first time on 3^rd December, 1952.  There were 5 programs during the 5 Wednesdays and the final program was broadcast on 31^st December, 1952

Binaca Geetmala Program, was sponsored by Ciba Geigy Ltd., the makers of toothpaste and toothbrush in India in addition to other products.  The program was a novelty - never before was such a sponsored program broadcast. The generation of today may not be able to gauge the impact this had on the minds of people then, but suffice to say that there are generations and generations of people in India who hold it dearly to their heart.